Following the trademark registrations of the Flex Magic and Flex Magic Pixel in South Korea, these have also appeared on Europe’s trademark listing website, EUIPO. The two patents come along with a slight description, which confirms it is an OLED display for smartphones, AR devices, and other big display appliances.
Samsung “Flex Magic” and “Flex Magic Pixel” Patents on EUIPO
Alongside the patent name, the company also applied for a logo trademark that depicts “Flex Magic Pixel” text along with a square object in the center. There’s another patent with the text “Flex magic” and a similar object in the center.
These appear to be OLED display panels for video monitors, televisions, smartphones, wearables, smart glasses, reality glasses, and tablet monitors. Importantly, it is labeled as an “expandable screen for smartphones” and “smartphones in the shape of a watch”. Considering the description, we are quite close to the mass availability of the expandable display technology.
We have already seen several projects, specifically a Flex Note device that was put on display during the SID 2022 Display Week held in San Jose California, USA, last year. There’s another Samsung Flex Gaming handheld concept showcased at CES 2023. A staff was demonstrating the folding screen with the controller peripheral.
The appearance of the Flex Magic Pixel and Flex Magic trademarks at the EUIPO and South Korea’s Certification Agency confirms something special with an expandable display in 2024. AR products are already in line, but a new smartphone could come close to reality.
There could be multiple use cases for such expandable displays, as these may change the standard form factor of several electronic devices. It may be quite an evolution, especially for smartphones.
Below is the full description of the “Flex Magic” patent:
LCD large-screen displays; light emitting diode displays; OLED (Organic light emitting diode) display panels; digital signage; digital signage display panels; display screens for digital cameras; video monitors; video screens; smartphones; display for smart phones; wearable video display monitors; electric luminescent display panels; cameras; computer display monitors; flexible flat panel displays for computers; televisions; television monitors; TV display panels; video display screens for portable communications apparatus; flat panel display screens; tablet computers; tablet monitors; notebook computers; head-up display apparatus for vehicles; head up displays for automobiles; 3D spectacles; virtual reality headsets; virtual reality goggles; virtual reality glasses; smartglasses; smartphones in the shape of a watch; expandable screen smartphones; devices for the projection of virtual keyboards; head-mounted video displays.
Below is the full description of the “Flex Magic Pixel” patent:
LCD large-screen displays; light emitting diode displays; OLED (Organic light emitting diode) display panels; digital signage; digital signage display panels; display screens for digital cameras; video monitors; video screens; display for smart phones; wearable video display monitors; electric luminescent display panels; cameras; computer display monitors; flexible flat panel displays for computers; televisions; television monitors; TV display panels; video display screens for portable communications apparatus; flat panel display screens; tablet monitors; head-up display apparatus for vehicles; head up displays for automobiles; 3D spectacles; virtual reality headsets; virtual reality goggles; virtual reality glasses; smartglasses; devices for the projection of virtual keyboards; head-mounted video displays.
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