The release date for the Samsung Galaxy S24 models is just around the corner, with indications suggesting that the highly anticipated phones will be unveiled on January 17th. As is the case every year, this series is expected to incorporate the best possible features, creating excitement both for the South Korean tech giant and its users. However, it appears that Samsung is even more optimistic about the Galaxy S24 family than we may have initially thought. Here are the details…
Samsung believes the Galaxy S24 series will be a massive success: 10% increase in shipments
Samsung is the world’s leading smartphone manufacturer in terms of sales, but the company has faced a significant challenge for nearly a decade. Despite its best efforts, it hasn’t been able to match the profitability of Apple. The primary reason behind this is that a significant portion of Samsung’s sales come from budget and mid-range models, while flagship sales, which generate more profit, have fallen short of expectations.
There are several reasons for this, with one of the most basic being fierce competition. As you may know, Android phones are assembled from a pool of similar components, resulting in devices that share many similarities. For instance, if you were to compare several flagship models released in the same year, you might find similarities in the processor, RAM capacity, and camera sensors.
Furthermore, some of these devices are priced much lower than others, leading many potential Samsung customers to turn to competitors like Xiaomi, OnePlus, and Honor, which offer similar experiences at more affordable prices. Smartphones manufacturers are aware of this situation and strive to provide unique features whenever possible.
In past models, we’ve seen cameras with 100x zoom capabilities, processors overclocked in collaboration with manufacturers like Qualcomm, and custom interfaces that enhance Android’s functionality. Samsung is no exception in this regard. The company has many plans for its Galaxy S24 series, and all of these plans come with high expectations.
According to reports, Samsung is anticipating that the Galaxy S24 family will sell approximately 35 million units in 2024, which is about 10% more than the previous S23 generation. The company’s logic behind this expectation is quite interesting. By integrating Bard and ChatGPT into the phone, South Korea’s manufacturer hopes to capture the users’ interest.
Samsung Could Lose Its Top Spot to Apple
We’ve previously seen a similar integration in the Google Pixel 8, where users could make Google Assistant more powerful and personalized. The system could also make certain changes to extend your phone’s battery life. These and similar features can be a plus for the phone you’re using, but it’s uncertain whether they alone are enough to motivate users to make a purchase.
To emphasize the significance of flagship sales, let’s compare Samsung with its biggest rival, Apple. For instance, Apple’s production and sales expectation for 2024 is 250 million units, while the South Korean manufacturer is aiming for around 253 million. However, nearly all of Apple’s sales are attributed to its latest iPhone 15 family, which means a significantly larger profit. You might also notice that the difference between the two manufacturers is minimal, indicating that Samsung could lose its top spot if the current trend continues.
Whether artificial intelligence is the key to rescuing the company from its challenging situation remains uncertain, but one thing is clear: if Samsung doesn’t take action, it won’t remain the world’s largest smartphone manufacturer for much longer.
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