TECNO, a global smartphone brand, has secured the title of “2023-2024 Global Smartphone Brands Top 10” for the second consecutive year at CES 2024. The accolade, hosted by Asia Digital Group and European Digital Group and supported by TWICE and IDC, honors outstanding consumer electronic brands for innovation, and promoting industry development.
The success of TECNO at CES 2024 is attributed to its ‘Glocal Brand Strategy,’ combining a global vision with local innovation across diverse markets. The brand’s effectiveness in reaching and impacting these markets has been crucial for its top position.
TECNO’s achievements revolve around the theme of “Going Premium,” marked by strides in technology innovation and design excellence. The brand’s commitment to technological advancements and innovative prowess in the smartphone industry has gained recognition from industry leaders.
Zhu Dongfang, President of the Asian Digital Group, commended TECNO’s dedication to technological advancements, emphasizing the brand’s exceptional status in the consumer electronics industry.
CES Global Top Brands Ranking 2024 Spotlights AI and Technological Innovation:
The CES Global Top Brands Ranking for 2024 focuses on Artificial Intelligence (AI) and technological innovation, recognizing their pivotal roles in shaping the consumer electronics landscape.
TECNO’s strategic focus on technical innovation is evident in its leadership in various frontier and emerging technologies. The brand has set new standards with the development and adoption of multi-skin tone imaging through the launch of Universal Tone technology. Additionally, TECNO’s strides in artificial intelligence, including AI algorithms, AI voice recognition, AIoT vertical application technology architecture, and 5G, highlight its commitment to staying at the forefront of technological advancements.
Harmonizing Worldwide Perspective with Local Ingenuity: TECNO’s Fundamental Edge in Premiumization:
The brand’s core competitiveness in premiumization is highlighted by its evaluation based on industry popularity, global strategic layout, international market influence, and product innovation. TECNO’s “Go Glocal” brand strategy, championing a seamless merger of a global vision with local innovation, has resulted in a presence in over 70 countries and continuous user base growth globally.
In 2023, TECNO unveiled groundbreaking products for the premium market through the PHANTOM and CAMON product lines, contributing to its global optimization and regional expansion. The impressive 62% YoY growth in smartphone shipments across all regions in Q3 2023, coupled with a rapid 600% YoY growth in 5G smartphone shipments, underscores TECNO’s achievements in the highly competitive smartphone market.
TECNO’s sales volume increase in high-end series, particularly the CAMON and PHANTOM series, outpacing company-wide growth rates, is a testament to its success in premiumization and globalization. The brand’s commitment to aligning with local values and integrating technological innovations with stylish modern designs tailored to local needs has played a pivotal role in its continuous success on the global stage.
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