In a milestone moment for technology-driven ideological study, Guangming.com, China’s official media outlet, introduced the “Xi Jinping Thought Power Bank” in March 2023. Combining a Bluetooth speaker with a power bank, this device has emerged as a trailblazer in redefining the landscape of learning. It has recently become an internet sensation since capturing attention on January 16.
Distributed strategically to prominent representatives of the National People’s Congress and the National People’s Congress, the “Thought Power Bank” seamlessly integrates into the daily routines of influential government figures. Crafted as a distinctive application scenario, the product synchronizes mobile phone charging with intellectual empowerment, further solidifying its significance in the digital age.
Under the guidance of Gao Sai, Deputy Editor-in-Chief of Guangming.com, the integrated media product transforms the learning experience. Converting 72 expert articles from Guangming Daily into audio content, it focuses on deepening the comprehension of Xi Jinping’s socialism with Chinese characteristics for a new era. This innovation allows users to download and engage with offline and online learning materials, showcasing adaptability in the digital age.
The “Xi Jinping Thought Power Bank” is a key component of a broader initiative to bolster the study of Xi Jinping Thought, following earlier advancements like the “Xuexi Qiangguo” app in 2019. It underscores a commitment to shaping ideological discourse through cutting-edge tools.
While the device has garnered positive feedback, the actual popularity of Xi Jinping remains to be determined. A recent study by the University of Southern California and Stanford University’s Hoover Institute revealed nuanced approval ratings, challenging prevailing narratives propagated by Party channels.
The “Xi Jinping Thought Power Bank” signifies a transformative merger of technology and ideology, a sophisticated perspective on seamlessly integrating political thought into everyday technology.
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