Indian electronics brand Elista is expanding its smart TV lineup with a new range of QLED Google TVs. The TVs come in three sizes, 32-inch, 43-inch, and 55-inch, and start at just Rs 23,990 for the base model.
Of course, the highlight of the TVs are QLED panels, which should deliver better color accuracy, contrast, and brightness over regular LED displays. The 55-inch model supports 4K UHD resolution and HDR10, while the 43-inch and 32-inch versions top out at Full HD.
For audio, some variants of the TV have a 48W in-built soundbar with Dolby Audio support. All three models are wrapped in a slim, bezel-less design, and the brand says they’re made using “premium materials.”
Under the hood, these TVs run on Google TV, which merges content from apps like Netflix, Prime Video, YouTube, Disney+ Hotstar, and SonyLIV into a single interface. With Google Assistant and Chromecast built in, users get hands-free voice control, smart home integration, and seamless casting from phones or tablets.
Connectivity is also on par with other budget smart TVs: dual-band Wi-Fi (2.4GHz and 5GHz) ensures smoother streaming, and 2 HDMI ports allow for connecting consoles or sound systems.
Price and Future Plans
As for the price, the 32-inch model is Rs 23,990, the 43-inch is Rs 35,990, and the 55-inch QLED Elista TV is Rs 69,990.
Elista, founded in 2020, has grown quickly in India’s crowded electronics space. The company says its new TVs are part of a broader “Make in India” effort, supported by its manufacturing facility in Kadapa, Andhra Pradesh. It recently expanded into Tanzania and continues to push into other markets like the UAE, Africa, and CIS regions.
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