The global smartphone market in Q2 2025 shows little change at the top, with Apple once again taking the lead. According to Counterpoint Research, the iPhone 16 was the best-selling phone worldwide between April and June, followed closely by the iPhone 16 Pro Max and iPhone 16 Pro.
Samsung, however, managed to secure its own victory. The Galaxy A16 5G was the highest-selling Android device of the quarter, ranking fourth overall. Its appeal comes from a mix of practical features and a competitive price tag. The phone ships with Samsung’s Exynos 1330 or Mediatek Dimensity 6300 processor (depending on the region), and up to six years of Android updates, making it a long-term choice for budget buyers.
The Galaxy A06 4G also performed well, landing in fifth place. On Apple’s side, the newly launched iPhone 16e slotted in at number six. It cuts back on premium extras like the ultra-wide camera and MagSafe but still runs the A18 chip, which seems to have helped adoption in cost-sensitive markets.
Higher-end Android devices were less visible. The Galaxy S25 Ultra was the only flagship to break into the top ten, while Xiaomi’s Redmi 14C 4G claimed a spot thanks to strong sales in Latin America, the Middle East, and Africa. It was also the only brand outside of Apple and Samsung to appear in the rankings.
The latest numbers underline how the market remains split: Apple dominates the premium end, while Samsung and Xiaomi are competing hard in the entry-level and mid-range globally. With Apple holding steady and Samsung scoring wins through affordability, the divide between price tiers continues to define the smartphone race.
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