There has been a steady stream of questions around OnePlus for a while now. Earlier this year, a report even suggested the brand might be shutting down. That didn’t happen, of course. But something else is clearly going on behind the scenes.
According to multiple Chinese outlets and industry sources, Oppo has now internally merged OnePlus and Realme into what it calls a “sub-series business unit.”
The structure behind Opp’s new sub-series unit
The new unit will reportedly be led by the CEO of Realme, Sky Li. On the marketing side, Xu Qi, who was previously in charge of Realme’s global marketing, is now overseeing marketing and service systems for both OnePlus and Realme.
On the product side, Oppo has created a dedicated product center with separate domestic and overseas teams. Li Jie, President of OnePlus China, is heading this structure and will report to Pete Lau, co-founder of OnePlus. Wang Wei, a former Realme executive, has been appointed as deputy general manager.
Then there’s the engineering shift. Realme’s R&D team is being folded back into Oppo entirely. Imaging, hardware, and other technical departments are no longer operating independently. They’re now part of Oppo’s system.
Some of this integration was already visible. Realme had started moving into Oppo’s headquarters earlier, and its after-sales service in China has been handled by Oppo’s network since April 1, 2026. Phones, tablets, and even IoT products are now supported through the same service infrastructure.
None of this confirms how distinct the brands will remain in the long run. For now, Oppo seems to be aiming for efficiency with fewer silos, more shared resources, and tighter control over how its sub-brands operate. Whether that changes how OnePlus or Realme devices feel to users is something that will likely become clearer over time.
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