In October, OPPO launched OPPO Enco X as its flagship truly wireless earphones at the OPPO TV S1/R1 launch event in China. Priced at ¥999 ($153), this TWS offers sound tuned by Dynaudio, in addition to ANC (Active Noise Cancellation). As of now, it is only available in the brand’s home country. But it is said to soon debut in India in January 2021.
With HUAWEI’s decline in the global smartphone markets, competitors like OPPO, vivo, realme, and Xiaomi have been pushing their products in more regions than ever before. As a result, they have already entered the top 5 in most regions.
Talking particularly about TWS, India witnessed a huge growth in the last quarter as most people are still continuing their work and education from home. Almost all the major brands have their presence in the country, in addition to domestic brands like boAt that leads the segment.
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Chinese brands usually don’t bring most of their products to global markets, especially India. But this year, it all changed. OPPO has debuted almost all of its audio products in the country. Hence we are not surprised to learn that the company has plans to launch its premium TWS – OPPO Enco X in the country in January 2021, as per Mukul Sharma (@stufflistings).
Although nothing is known about its pricing for India, we can expect the company to price this product aggressively (under ₹15,000) like its other truly wireless earphones. Anyway, when it launches in the region, it will be competing against the likes of Galaxy Buds+, Galaxy Buds Live, maybe even the upcoming Galaxy Buds Pro.
Having said that, we also expect OPPO to debut the OPPO Enco X in other markets as well.
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