A new report has found that Samsung Electronics has sold more smartphones that feature an LCD panel than the ones that sport OLED displays technology last year. This is interesting considering the company is known for its OLED panels.
Although, smartphones with LCD panels are typically more affordable than their OLED counterparts. According to an Omdia report (Via BusinessKorea), the primary reason for this also due to the South Korean tech giant adopting LCD panels for their entry level handsets to cut costs. For those unaware, the ongoing chip shortage has caused prices for chips as well as related materials to rise. Thus, smartphones of various segments have also seen hike in pricing.
Samsung Electronics shipped around 135.8 million units of LCD smartphones, while its OLED models saw 135.1 million units in terms of sales. Looking at the shipment figures from a year prior, we can see that LCD smartphone shipments grew by an impressive 41 percent, while shipment of OLED devices fell by around 15 percent. However, the brand’s profitability also increased as shipments for LCD handsets saw a rise. Last year, the company’s LCD smartphone sales revenue rose by about 4.23 trillion Won (roughly 3.4 billion US Dollars).
This marked a whipping 740 percent increase over the same period in the previous year. The company has been a major figure that led to OLED technology becoming more popular in the handset market and has been a known player in this category since 2010. But while OLED technology has become quite popular in recent years, analysts predict that it will slow down in 2022.
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