OnePlus 12 Draws Mixed Criticism Over Price Hike in China

The OnePlus 12 was launched in China this week, but the hype and sentiment for the device within the tech circles of Chinese social media has been rather weak, despite the device sporting upgraded internals over last year’s OnePlus 11.

As one Chinese influencer pointed out, the hype for the OnePlus 12 was rather high in China right before the launch event, with many Chinese OnePlus fans hoping that the OnePlus 12 would start at 3298 CNY (competing with the Redmi K70 Pro). But when it was officially revealed that the OnePlus 12 would start at 4299 CNY (602 USD) for the base model, fans were sceptical about whether the OnePlus 12 was still worth the purchase despite the price hike. 

To contextualise the matter, 4299 is a nearly 10% price hike from the OnePlus 11 at 3999 CNY, and since the OnePlus 11 256GB is 799 USD in the global market, the OnePlus 12 is expected to launch at 859 USD onwards when it comes to global markets in January 2024.

To add salt to the wound, the starting price of the OnePlus 12 is also the most expensive out of all the Snapdragon 8 Gen 3 flagships launched so far. Here is a table to show OnePlus’ pricing against its competitors such as Xiaomi, iQOO and Meizu.

The OnePlus 12 is launched with Qualcomm’s latest Snapdragon 8 Gen 3 chipset, alongside an upgraded 3x telephoto camera, and the first non-Pro OnePlus flagship to feature wireless charging. 

Does the new pricing of OnePlus’ latest flagships kill your hype for future OnePlus flagships as well? Let us know your thoughts in the comments below.

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