At IFA 2025, DOOGEE is presenting its latest vision under the theme “Tech For The Wild.” Known for 16 years of rugged technology innovation, the company is now moving beyond durability to focus on outdoor exploration, sustainability, and eco-friendly design. The exhibition takes place in Berlin at Hall 6.2, Booth 207, from September 5 to 9.
A New Brand Vision
DOOGEE’s theme combines four ideas: protection, performance, eco-materials, and renewable energy. With these principles, the company is introducing a new product ecosystem that connects rugged devices with a planet-conscious approach. The outdoor-focused lineup is divided into four series: Tech Wild, Tech Life, Tech Enjoy, and Wild Partner. Each one serves a unique role in building a connected and sustainable technology lifestyle for adventurers and everyday users alike.
Tech Wild – Technology for Explorers
The Tech Wild series is designed for explorers, field professionals, and outdoor enthusiasts who need technology that performs in extreme conditions. The V Max Series delivers ultra-long battery life and multipurpose outdoor features, with the V Max Play standing out through its 200MP ultra-clear main camera, a built-in projector for turning walls into theaters or briefing screens, and dual camping lights for night use.
The Shield Series pushes durability further with the S200 Ultra, a flagship phone built with a precision aluminum-titanium alloy frame and an aluminum cover. This device also features a rear display for instant information and reinforced side elements for maximum impact resistance.
The Fire Series brings practicality to remote environments with the Fire 7 Ultra, a rugged phone that integrates a Bluetooth walkie-talkie, eliminating the need for bulky standalone radios. This model is particularly suited for hikers, field researchers, and rescue teams.
Tech Life – Sustainable and Stylish
The Tech Life range blends rugged durability with sustainable design for users who move between outdoor adventures and urban lifestyles. The highlight of this lineup is the Note 59 Pro+, a slim 8.6mm smartphone that is thinner than most rugged phones. It is crafted from a composite material made of rice husk and coffee grounds, demonstrating DOOGEE’s commitment to eco-conscious innovation. The Note 59 Pro+ also features a UV-responsive back panel that shifts colors under sunlight, giving it a stylish and modern appearance without compromising on strength and resilience.
Tech Enjoy – Tablets for Work and Leisure
DOOGEE is also bringing rugged tablets to IFA 2025 under the Tech Enjoy series. This collection focuses on large-screen mobility for digital nomads, students, professionals, and adventurers. The Tab E Series, also known as the Entertainment and Cinema Edition, is made for immersive audiovisual use.
The flagship Tab E3 Max comes with a 14-inch 2.1K ultra-clear display, a quad-speaker surround system, and a 13,500mAh battery capable of running eight hours of offline video playback. It can serve both as a mobile cinema and an expedition command hub.
The U Series, on the other hand, strikes a balance between productivity and entertainment. The U13 tablet, featuring a 13-inch screen, Android 16, four powerful speakers, and an 11,000mAh battery, is ideal for educators, researchers, and field professionals who need a reliable and versatile device even when off-grid.
Wild Partner – Wearables and Audio for the Outdoors
Expanding beyond phones and tablets, DOOGEE is introducing outdoor-ready wearables and audio devices in the Wild Partner series. The Anywise W1 Pro smartwatch offers 5ATM waterproofing, dual-band GPS, and offline maps, enabling accurate navigation without the need for a smartphone.
The BoneAir Swim headphones use bone-conduction technology with an IPX8 waterproof rating, allowing users to listen to music underwater while staying aware of their surroundings.
For group activities, the SnapBeat outdoor speaker delivers stereo sound in a lightweight, magnetic design inspired by camera aesthetics. With an IP66 waterproof rating, it is built for campfires, hiking trips, and outdoor gatherings.
Building a Connected Outdoor Ecosystem
Through its new product ecosystem, DOOGEE is positioning “Tech For The Wild” as more than just a theme. The company aims to connect smartphones, tablets, and wearables into a seamless outdoor technology network. At the same time, its focus on low-impact materials and sustainable production practices reflects a commitment to environmental responsibility. By combining rugged durability with sensory-enhancing features, DOOGEE seeks to expand human capability while maintaining respect for nature.
Outdoor Experience Zone at IFA
To bring this vision to life, DOOGEE has set up an Outdoor Tech Camp experience zone at IFA 2025. Here, visitors can put the devices to the test in simulated field scenarios, exploring their rugged build, long-lasting power, and eco-friendly designs. This hands-on showcase highlights how DOOGEE is redefining rugged technology for a new era of outdoor exploration.
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