Xiaomi has launched the Mijia Smart Neck Pillow Massager on its Youpin crowdfunding platform in China. The retail price is set at 369 yuan ($52), while the crowdfunding campaign starts on September 22 with a special launch price of 259 yuan ($36).
Mijia Neck Pillow Massager Specifications
The Mijia Smart Neck Pillow Massager aims to deliver a customizable massage experience while providing ergonomic neck support. It uses a soft, fabric-wrapped build that includes a removable and washable cover for easy maintenance.
The pillow integrates a 3D five-zone neck support structure that conforms to the natural curvature of the cervical spine, distributing pressure evenly and improving long-term comfort.
Xiaomi equips the device with two massage heads powered by a low-noise brushless motor. The massage mechanism simulates human hand movements using techniques such as pushing, pulling, pressing, rotating, and kneading.
It supports forward and reverse rotation and features three adjustable intensity levels. According to the company, the motor maintains a noise level as low as 45 dB(A).
The device includes SPA-grade thermal heating and a built-in NTC sensor that ensures stable, even warmth across the upper neck. The large-area heating function covers the entire back of the neck to help relieve stiffness and improve blood circulation.
Xiaomi enables real-time control of its neck pillow massager through the Mi Home app. The device connects easily via NFC, streamlining the setup process. Once connected, users can choose from six preset massage modes and three customizable user-defined modes. The app allows for fine-tuned adjustments to massage duration and intensity, and it also includes DIY customization features for a tailored experience.
The device includes two usage modes, allowing for both quick massages and extended sessions. Its built-in battery powers up to 100 minutes of continuous operation. The lightweight and ergonomic design makes the massager suitable for both home and travel use.
In related news, Xiaomi recently released a heater capable of raising room temperature by 16°C in just one hour, and also introduced its first smart variable-pressure IH rice cooker with a 4L capacity.
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