boAt has launched the PartyPal 700 speaker in partnership with Netflix India to mark the release of Aryan Khan’s first directorial project, The Ba**ds of Bollywood*. Produced by Red Chillies Entertainment, the show reached the number one spot on Netflix India within 24 hours of its premiere on September 18, 2025, and has sparked wide social media discussions and memes.
The PartyPal 700 is engineered to deliver 300W sound output and comes with a built-in karaoke auto-tuner. The launch campaign connects the product directly to the series through an ad-film built around the line “Speaker itna loud, sab bolna allowed.” The film features Lakshya Lalwani, Bobby Deol, Anya Singh, Mona Singh, Sahher Bambba, Manoj Pahwa, and Raghav Juyal in their on-screen roles. Each character exchanges sharp dialogues and humor, matching the unfiltered tone of the series. Aman Gupta, Co-founder and CMO of boAt, appears in a cameo with the line, “Beta, teri party ko doobne se ab Shark hi bacha sakta hai,” before turning up the PartyPal 700 to keep the party alive.
boAt products are also integrated within the show, including the PartyPal 700, the Stone 1800, and premium headphones. These are placed naturally in the storyline rather than as standalone product placements, reinforcing the brand’s positioning in entertainment culture. All products are available on the boAt Lifestyle website, Amazon, Flipkart, and leading retail stores.
The PartyPal 700 will reach buyers through boAt’s official channels, major e-commerce platforms, and retail outlets nationwide. Pricing information is expected to be shared shortly.
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