Early sales of Huawei‘s first “wide-format” horizontal foldable have been impressive, suggesting that more people are warming up to foldables when they’re actually designed with real-world use in mind.
In a recent video, Yu Chengdong (Huawei’s Executive Director and Chairman of the Terminal BG) explained some of the thoughtful decisions behind the phone. One of the standout features is its √2:1 screen ratio when unfolded, inspired by the proportions of an A4 sheet of paper. This ratio was chosen so content looks natural and scales smoothly whether the phone is open or closed, solving a common frustration with earlier foldables.
Huawei’s team discovered that most people still use foldables mostly in their folded, compact form. So they focused heavily on making the big inner screen as enjoyable as possible, adjusting bezels, optimizing common content ratios, and considering things like typical viewing distance (around 30cm) and comfortable eye movement. The goal was to create a device that feels like a proper mini-tablet when opened, without awkward distortions.
The results so far have been excellent. According to analyst @RDObservation, the Pura X Max series sold around 343,700 units in its first month (as of late May 2026). That’s higher than any previous Huawei foldable in the same period. Interestingly, the more expensive Collector’s Edition accounted for a big chunk — about 198,500 units — showing strong demand even at premium prices. Counterpoint Research data also confirms it’s outperforming the Mate X7 and earlier Pura X models in the early weeks.
This early success shows that consumers are responding well to Huawei’s focus on practical design and HarmonyOS optimizations. The Pura X Max feels like a good bridge between a smartphone and a tablet, without being too bulky.
It’ll be interesting to see if this momentum continues.
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