Casio is bringing a new line of digital watches to the US market. The W738H series, which originally launched in Japan last month, is now available stateside for $54.95. It is a basic, functional digital watch, focusing on a built-in vibration alarm and a battery designed to last a decade.
Design Details
The vibration motor is the primary draw for this model. Instead of relying solely on audible beeps, the watch can be set to vibrate for its daily alarms, hourly time signals, countdown timer, and stopwatch auto-start.
To support this feature, Casio adjusted the resin watch band to include a shorter hole pitch. This allows for more precise sizing adjustments on the wrist, which the company says is necessary to ensure the vibration alerts are actually felt by the wearer against their skin.
From a design standpoint, the W738H uses a standard square resin case measuring 47.0 mm by 42.8 mm, with a thickness of 13.5 mm. It weighs 43 grams.
To make navigation straightforward, the button that controls the vibration settings is color-coded and shaped differently from the standard mode buttons. There is also a dedicated front button to trigger the amber LED backlight.
Internally, the watch runs on a standard CR2032 coin battery. Because it lacks power-heavy features like Bluetooth, step tracking, or a touchscreen, Casio estimates the battery will last around 10 years before it needs to be replaced. It also includes 100 meters of water resistance, making it suitable for swimming.
The rest of the spec sheet is standard for Casio: dual time zones, a stopwatch, a 24-hour countdown timer, and an auto-calendar. If you want a completely silent experience, the standard button-press sounds can be muted.
In related news, Casio has launched three new retro-inspired A140WE digital watches in the US, while G-Shock has unveiled a Pokémon-themed watch packed with nostalgic details.
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