Boat has announced a strategic partnership with Spotify Premium aimed at enhancing the music listening experience for users in India. The collaboration combines Boat’s audio products with Spotify Premium’s ad-free streaming service, giving customers access to uninterrupted music playback and additional Premium features with eligible devices.
Boat and Spotify Premium partnership details
As part of the partnership, select Boat products will include a four-month Spotify Premium subscription. The first 12 weeks of the subscription will be available at no additional cost, allowing users to enjoy ad-free music, offline downloads, and high-quality audio streaming. The initiative reflects the growing demand for bundled hardware and content experiences that go beyond the device itself.
To mark the collaboration, the two companies have launched a digital campaign titled “HALF the Experience.” The campaign highlights how poor audio quality, interruptions, and ordinary listening devices can take away from the overall music experience. It features artist Chaar Diwari in a playful performance where everything appears incomplete before switching to the full listening experience with Boat audio products and Spotify Premium.
The promotional offer is now available with eligible Boat products in India. Customers purchasing supported devices can redeem four months of Spotify Premium, with the first 12 weeks offered free. The subscription includes ad-free listening, offline playback, and improved audio quality, complementing Boat’s range of audio products.
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