XPPen, a global digital art technology brand, is celebrating its 21st anniversary with a worldwide campaign called “DOODLE THE WORLD.” Announced in Los Angeles on August 16, 2026, the campaign brings together digital art, designer toys, artist collaborations, creative contests, interactive activities, new products, and anniversary offers. XPPen is using the milestone to encourage creators to explore different forms of artistic expression without limits.
“DOODLE THE WORLD” Focuses on Creative Freedom
The campaign is based on the idea that creativity should have no boundaries. XPPen is highlighting artistic expression across paper, digital screens, physical artwork and designer toys, encouraging artists to experiment with new ideas, materials, emotions and creative styles.
The company is also looking to connect digital art with youth-oriented and trend-inspired designer toy culture. This wider approach is reflected in artist conversations featuring tattoo artist Chromakane and multidisciplinary artist Marina Esmeraldo. Their discussions explore artistic journeys, different approaches to creativity, drawing across mediums, creative environments and the freedom to create anywhere and anytime.
TOP TOY Contest Invites Artists to Reimagine Zero
A major part of the anniversary campaign is the Global Art Toy Design Contest, launched by XPPen in partnership with TOP TOY. The competition is centered on Zero, TOP TOY’s original IP character, and is open to creators worldwide.
The contest began on August 16 and will run until October 16, 2026. Participants can create designs in three categories: Null Shell Design, Fenix Shell Design and Zero Figure Design.
Artists can take inspiration from different seasons, clothing styles, personal concepts and original themes while developing their own interpretation of Zero. This gives creators the opportunity to bring their personal artistic styles to an established character.
Winning Designs Could Become Physical Art Toys
The contest offers XPPen creative devices, cash prizes, TOP TOY blind boxes and X-Coins from the XPPen Community. Selected winning designs may also be transformed into physical art toys, with some potentially being stocked in TOP TOY stores worldwide.
The judging panel includes Southeast Asian graffiti artist Katun, German illustrator and strategic designer Josephine Rais, Japanese illustrator and contemporary artist Jun Oson, and TOP TOY’s senior art toy designer jury.
Tong Liu, Senior Designer at TOP TOY, is also part of the panel. Liu has encouraged creators to be bold, experiment beyond color, explore different materials and incorporate emotions into their designs. He also highlighted the creative possibilities offered by subtle design elements.
Artist Ultra 14 Expands XPPen’s Product Lineup
XPPen also launched the Artist Ultra 14 on August 17, expanding its Artist Ultra Series. The new drawing display is positioned as a slim and portable option for creators seeking a flexible creative setup.
Its key focus is Ultra Clear True Color, supported by high color accuracy and a clear visual presentation. XPPen says the device is designed to provide an immersive drawing experience while remaining portable.
The Artist Ultra 14 will also be among the prizes associated with both the Global Art Toy Design Contest and the XPPen anniversary game.
21st Anniversary Brings Games and Special Offers
XPPen is marking the anniversary with an interactive online experience through XPPEN official website. The 21st Anniversary Online Game includes the 21-Day Doodle Journey, creative activities and a prize wheel, giving the global XPPen community opportunities to participate and win anniversary prizes.
The company is also offering special promotions through its official online stores, with discounts of up to 50% on selected products during the anniversary campaign.
IFA 2026 Will Reveal More Upcoming Products
The anniversary celebrations will continue at IFA 2026 in September. XPPen plans to showcase its latest innovations, upcoming products and new releases ahead of their official launches. More information about these products is expected to be revealed during the event.
21 Years of Creative Innovation
With “DOODLE THE WORLD,” XPPen is combining its 21-year history in digital art with new creative formats, including designer toys, interactive experiences and artist collaborations.
The company says it will continue focusing on empowering creators, developing digital art technology, expanding creative possibilities and supporting artists around the world. The anniversary campaign therefore serves as both a celebration of XPPen’s 21-year milestone and a look at its vision for the future of creative expression.
Comments