Alexa just got a massive AI upgrade, and it’s finally coming to India

Amazon has brought its next-generation Alexa experience to India, giving users a more conversational way to interact with the assistant. The new Alexa+ is designed to understand natural speech and context more effectively. It is also being introduced with features tailored to how people communicate and use technology in India.

Alexa+ brings conversational AI to India

Alexa+ is now available in India through Early Access at no cost for eligible customers using supported Echo speakers, smart displays, Fire TV devices and the Alexa mobile app. It supports English, Hindi and Hinglish, allowing users to switch between languages naturally during a conversation without repeating the wake word after every request.

The assistant can handle tasks beyond answering questions, including smart home controls, meal planning, shopping, music discovery and entertainment. It works with services such as Amazon Music, Spotify, Apple Music, JioSaavn, Prime Video and Netflix, while integrations with EazyDiner, Swiggy, District by Zomato, MakeMyTrip, Home Triangle and TripAdvisor are coming soon. Smart home support includes brands such as Atomberg, Qubo, Dreame and Wipro.

Alexa+ can recognize individual household members through Voice ID and Visual ID, allowing it to tailor recommendations and remember preferences such as dietary restrictions. It can also create voice-controlled routines, manage multiple connected devices together and provide shopping assistance, including price-drop alerts, delivery tracking, product comparisons and verified review summaries.

Amazon has also tuned Alexa+ for Indian usage, with an understanding of expressions such as “dhai baje” and “ek paav”, along with Indian relationship terms and Hinglish conversations. The technology was developed with teams in Bangalore, Hyderabad, Pune and Chennai, covering speech recognition and language models designed for Indian homes.

Alexa+ is built on Amazon Bedrock and connects more than 70 large language models with hundreds of services and devices. Amazon says the system can route requests to different models depending on the task. Privacy controls include an Alexa Privacy dashboard, interaction history management, recording retention settings and microphone and camera controls.

For daily updates, please visit our News Section.

Stay ahead in tech! Join our Telegram community and sign up for our daily newsletter of top stories!