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Timex has introduced a new line of watches in the US market, collaborating with jewelry designer Jacquie Aiche. The new release, named the True Intentions collection, consists of two 24mm rectangular stainless steel watches that merge standard quartz timekeeping with specific jewelry design elements. Both models are currently available directly through the Timex US website.
Pricing and Design Details
The physical dimensions of the watches are identical across the two available models. Each features a rectangular stainless steel case measuring 24mm in diameter and 34mm lug-to-lug, with a case height of 9mm. The watches weigh approximately 86 grams.
On the exterior, the bezel is set with 28 individual crystals, and additional crystals function as the hour markers on the dial. The center of the display features an eye motif, a recurring design choice in Aiche’s standard jewelry catalogs.
Timex is offering the True Intentions watch in two distinct configurations. The base model, carrying the product ID TW6A15300, is priced at $400. It comes with a two-tone polished stainless steel case and a matching 18mm bracelet. The dial on this version is made of black enamel.
The second variant (TW6A15400) is priced higher at $500. This model uses a uniform gold-tone finish for both the case and the bracelet. Instead of enamel, the dial is constructed from natural malachite. Because it uses natural stone, the green banding and texture of the dial will differ slightly on each individual unit produced.
Internally, both watches rely on standard quartz analog movements powered by SR626SW batteries. The dial is covered by mineral crystal glass, and the hands include luminescent material for visibility in low-light environments.
The watches carry a 30-meter water resistance rating, which means they are protected against minor splashes and hand-washing, but they are not built to withstand showering, swimming, or submersion. The 18mm stainless steel bracelets on both models use a butterfly deployant clasp for closure.
In related news, Timex has recently revived its 1976 Viscount to celebrate the 50th anniversary of Rocky, while also introducing a new limited-edition Marlin watch featuring a vintage California dial.
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