Ai+, the smartphone brand led by Madhav Sheth, is preparing to step into the foldable phone space in India. The company has officially teased its first flip-style foldable smartphone, called the NovaFlip, marking a new direction for the young brand.

The teaser was shared by Madhav Sheth himself on X, where he posted a short video along with the lines “Some things are better when flipped”. The video carries the tagline “SEE YOU ON THE FLIP SIDE” and ends with a clear “Coming Soon” message, confirming that the launch isn’t too far away.

While Ai+ Smartphone hasn’t revealed specifications yet, the teaser does give us a brief look at the phone’s design. The NovaFlip appears in a Silver or Grey finish and looks clean and minimal. On the right side, the volume buttons sit above a power key that also seems to house a fingerprint scanner. Interestingly, the power button is highlighted with a red accent, which adds a bit of contrast to the otherwise muted colour scheme. Antenna lines can also be seen along the frame, and the camera module slightly sticks out from the back panel.

More details are expected to surface in the coming days as Ai+ continues its teaser campaign. The NovaFlip will be the brand’s third smartphone overall, following the launch of the Pulse and Nova 5G in July. Recently, both of those phones also received a new Red colour option, expanding on the five colours they were originally available in.

With the NovaFlip, Ai+ Smartphone is clearly looking to tap into the growing interest around foldable phones in India. The brand is likely positioning the phone as a more accessible alternative to premium flip phones from Samsung and Motorola — a segment that’s still fairly niche in India.

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