US e-commerce giant Amazon has launched the Fire TV Stick 4K Max as its latest flagship offering with a very affordable price under $55. The Fire TV Stick 4K Max is joining a growing list of successful streaming sticks from Amazon like the Fire TV Stick 4K, Fire TV Stick, and Fire TV Stick Lite.

The new Amazon Fire TV Stick 4K Max supports faster Wi-Fi 6 network connectivity, higher processor speeds than its predecessors, while still retaining support for HDR formats including Dolby Vision. The new streaming stick is about 40% more powerful than the Fire TV Stick 4K.

The fundamental source of the huge gains in the new flagship streaming stick is due to its new quad-core 1.8GHz processor and 2GB of RAM. Its 750MHz GPU and the added auto low-latency mode further accentuates the overall performance of the device. As a result of the leap in processing power, the Amazon Fire TV Stick 4K Max is now better suited for the Luna cloud gaming service.

The new Amazon Fire TV Stick 4K Max has Amazon’s Alexa Voice Remote with additional shortcut buttons. The device also offers an exhilarating, content-focused software experience. The streaming stick is also well-priced at $54.99, with the company claiming that it is the best-selling streaming player in the US, offering greater functionality than its competitors. Some of the streaming sticks offering similar features are priced up to $180, according to Amazon.

While preorders have already begun via Amazon’s website, the first units will not arrive before October 7th. Amazon has not disclosed details of the global launch of the Fire TV Stick 4K Max but we expect it to launch in other markets in due course.

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