Huawei is doing its best to expand the market of its devices with Huawei Mobile Services(HMS). It is also emphasizing a lot more on the indigenous App Gallery so that people have more choices for them. Now, it is taking a step further and announces that its smart wearables are open to third-party apps.

The company, in a press release, said that it has made alive “proof of concept” with a workout app called Fitify. That is, this app is now available for Huawei Watch GT 2 Pro making it the first third-party app from CEE & Nordic region for Huawei’s wearables.

For the unware, Fitify is a fitness app that is fine-tuned for mobile devices and wearables. With over 10 million users in 170+ countries, the App has 900+ exercise guides. The company seems to have used HMS’s 5 integration kits like Account, Push, in-app purchases, Analysis, and Wear Engine.

That said, the App, which is now available on the App Gallery, supports up to 18 languages- English, Arabic, Czech, Dutch, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Persian, Polish, Portuguese, Russian, Slovak, Spanish, and Turkish.

Huawei feels that by opening its wearable ecosystem to other developers, it can cater to a large audience and further its wearable market growth.

Speaking of which, the company was Third in the Top 5 Wearable Companies(as of Q3) by shipment volume with an 87.5% YoY growth, courtesy of IDC. Coming back, Fitify also becomes the first Wearable App in the Fitness & Health category outside of China launched for Huawei Wearables.

Finally, Huawei is sending strong signals to developers that it is open to expanding the ecosystem beyond the in-house apps.

Derek Yu, Vice President of Huawei CEE & Nordic at Huawei Consumer Business Group says, “By making Fitify our debut third-party app for our wearable products we are sending a message to the many other high-quality app developers.”

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Huawei’s App Gallery now has over 500 million monthly active users worldwide(as of 2020). The company has reformed its features and added the most needed apps like Hungama, Bolt, HERE Maps etc. Today, it has revamped the App Gallery interface.

This new interface, which is launching across Europe, has localized content, helps easy navigation across thousands of Apps, Games, and more. Huawei is doing this with a new Discovery experience having ‘Featured’ content.

The company explained the new features of the App Gallery via a Press Release. The first and foremost change you will notice is the design of the interface. Huawei says that the App icons are now”Bigger and Bolder”. It adds that the interactive discovery will help present the Apps in an elegant but eye-catching and intriguing manner.

Basically, the App Gallery now has two Major Sections – ‘Featured’ and ‘Categories’. Here, the new Featured tab has Apps arranged in Cards at the top. These have marquees of Apps, Games handpicked by the team that are relevant to the user. It will include curated contents like Articles, Guides, and reviews as well.

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Huawei says that App Gallery’s editors will make the contents focus more on local trends and needs. Before we jump into other features, let’s look at the list of countries that are going to receive this UI:

• CEE(Central & Easter Europe) & Nordic region:
  • Sweden
  • Norway
  • Finland
  • Denmark
  • Romania
  • Czechia(Czech Republic)
  • Poland
  • Bulgaria
  • Turkey
  • Austria
  • Lithuania
  • Hungary
  • Ukraine

EDITOR’S PICK: Huawei announces €30,000 prize pool for publishing Indie Games on its AppGallery

*Note: To use the new App Gallery, make sure you complete updating the 6.0.2 (Oct 2020) and 11.0.2 (Dec 2020) versions beforehand. The rollout will begin from Today in the above-mentioned countries. You can also expect it to expand to other regions in the future.

Coming back, the Featured tabs can now be scrolled up/down to surf like a social media website from newer to older posts. Additionally, the Featured tabs also have Campaigns and Gifts tabs. They show recommendations like Lucky Draws, Cashback offers, and Challenges to win rewards, etc.

The Gift section has freebies for downloading the Apps. It might also include a free-subscription to certain premium services as a bonus, extra credits for Games(in-game Purchase), and more. That said, the Apps and Games can now be discovered under two Exclusive Tabs to avoid confusion, see reviews/ratings easier.

“The redesigned AppGallery lives up to its name by allowing users to browse easily through our curated content and discover unexpected delights,” says Wang Heng, Vice President, Global Partnerships and Eco-Development at Huawei Consumer Business Group, CEE, and Nordics.

UP NEXT: Huawei launches new AppGallery promotion to support businesses during pandemic

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In what can be called as a small achievement for Huawei, the much-anticipated Game of Thrones Beyond the Wall will be available on the company’s App Gallery on the same day and time as the Google Play Store. The collectible strategy game will launch on the App Gallery on April 3.

Ever since the US-ban, Huawei has been marketing the App Gallery as an alternative to the Play Store. And in the past year, the company has been slowly but steadily adding popular apps and their alternatives to its own store. The fact that Huawei has managed to convince a popular game developer to publish its app on the App Gallery is an important development.

Behaviour Interactive Inc., the developer behind the GoT Beyond the Wall game also benefits from this partnership. A few months back, we reported that Huawei was offering 85 percent of the revenue generated from an app on the App Gallery to the developer, which was significantly higher than the traditional 70:30 revenue split ratio offered by the Play Store and Apple App Store. Huawei’s software team has also worked closely with Behaviour Interactive Inc. to integrate Huawei’s own services like Account Kit and in-app purchases inside the new game.

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