An Amazon Kindle is normally what comes to mind when someone thinks of an e-reader. For context, an e-reader allows one to read digital books with a tablet-sized screen and a more reader-friendly ergonomic design. Despite being one of the best-selling e-reader series worldwide, there have been recent reports from Chinese users finding that Amazon has pulled the Kindle e-readers out of the Chinese market.

The rumors started when shoppers noticed that the Amazon Kindle Official Store on Tmall and Taobao had disappeared 3 months ago. And as of recent, the JD.com Amazon Kindle Official Store had not replenished many of its Kindle products for quite some time, including its flagships like the Kindle Oasis and Paperwhite models. And as of today, only one model is left in stock on the JD official store which is an entry-level Kindle for Kids model. 

As a response to the rumors, in an insider interview with Amazon China, one journalist from BKEconomy reported that Amazon China is aware of the shortages of Kindle products at its official online stores. Amazon China replied that Amazon is committed to serving its Chinese Kindle customers always and that customers can still opt to buy Kindle products from offline stores or online 3rd-party sellers as they still come with Amazon’s warranty.

However, the official response from Amazon does not arouse much confidence, as many sources in China mentioned Amazon China’s hardware team had all been fired in November 2021. And coupled with the shutdowns of its many official online retail stores, it is not hard to imagine why one would think Amazon has pulled its Kindle products out of the Chinese market.

Despite the concerns, users can stay calm as Amazon China reiterates that Amazon will honor the warranties of the Kindle products sold in China and new buyers will still have warranty services for their Kindle products bought from 3rd party sellers.

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(Source)

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