Fitbit has announced its first product following its acquisition by Google. The new Fitbit Ace 3 is a fitness tracker for kids and its price tag is a lot higher than a lot of fitness trackers currently available.

Priced at almost $100, the Fitbit Ace 3 is targeted at kids aged 6 and up. It comes more than two years after the last model, the Ace 2. The new model has a brighter display, better battery life, and a do not disturb mode. It also has new fun and animated watch faces that change and grows as a child progresses with his/her goal.

The fitness tracker packs a PMOLED display that sits in a band made of flexible silicone. It connects via Bluetooth 4.2 and is compatible with both Android (7.0+) and iOS (12.2+) devices. There is a 3-axis accelerometer inside as well as a vibration motor. Although it has a sensor for heart rate monitoring, the feature is deactivated and can not be turned on

The Fitbit Ace 3 has a pedometer and will track your child’s daily activities. You can set family and friends’ challenges (steps or distance) and also send messages to each other within the app. Parents can also set reminders for kids to move if they have been sitting for too long. There are virtual badges for won challenges.  The Fitbit Ace 3 also has sleep tracking, bedtime reminders, and silent alarms.

Fitbit says it is water-resistant up to 50 meters (can be worn in the pool and ocean) and it has a battery life of 8 days. For kids who own a smartphone, they will also get call alerts on their device. The Fitbit App has a kid view that shows stats, badges, and clock faces.

The Fitbit Ace 3 is available in two colors – Black+Sport Red and Cosmic Blue+Astro Green. Fitbit says that two Minions Bands (in Blue and Black with yellow buckles) will be available later. Straps will be sold for $29.95 while the device itself is $99.95. It can be pre-ordered now from the Fitbit online store (not available on the Google store) but it won’t ship until March 15.

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