Global TWS Market Archives - Gizmochina

Oppo Is the Only Brand to See Growth in TWS Earbuds Market in Q4 2022

Sean — Wed, 08 Mar 2023 11:13:14 +0000

The consumer electronics market has largely faced a negative trend back in 2022. This has even extended to the truly wireless earbuds market as well, with Oppo being the only brand to see growth in the fourth and final quarter of last year.

According to a Canalys report, the worldwide TWS shipments in Q4 2022 saw a sizeable decline of 23 percent year on year. During the last three months, the overall TWS market shipped over 79.5 million units over 104 million units in the same quarter back in 2021. This shows that consumer electronics ranging from smartphones to smartwatches and even truly wireless earbuds were impacted by the various supply chain issues and global economy seeing a decline.

During the period between October to December, Apple was still the market leader in the category despite seeing a noticeable 30 percent. Similarly, Samsung and Xiaomi also saw a drop of 24 percent and 49 percent respectively. On the other hand, Oppo was the only company to see a positive growth in this period with a rise of 11 percent year on year. Meanwhile, most other brands saw a decline.

According to Research Analyst Sherry Jin, “2023 will not be an easy year for vendors to recover. Faced with a constrained market, competition intensifies. Mainstream vendors are forced to fight for market share and strengthen differentiations to stand out, as consumers tighten their belts on spending.”

Global TWS earbuds shipment surge by 24%, reaching 300 million in 2021

Sean — Wed, 16 Mar 2022 11:57:16 +0000

The global truly wireless earbud market has seen great growth last year. In 2021, the global market grew by 21 percent year on year in terms of sales, while it saw a 25 percent growth in terms of value.

According to a Counterpoint Research report, this growth rate was slightly lower than initial projections due to the impacts of Coronavirus. But despite these issues, the TWS earbuds market still managed to reach 300 million units in shipments. The surge was likely fueled by the advancement in TWS earbuds and their features. This includes features like ANC (Active Noise Cancellation) and extended play time rising at an affordable price tag.

Furthermore, various brands also started raising their focus towards expanding their smart ecosystem, which also led to a rise in competition and sales in the market. Apple still managed to retain the lead the segment, with its AirPods and AirPods Pro that saw robust sales throughout the year. On the other hand, Samsung saw a sizeable rise of 33 percent year on year thanks to its Galaxy Buds Pro and Galaxy Buds 2.

Senior Analyst Liz Lee, “The $50-$100 segment grew significantly YoY, as Xiaomi, which had focused on the sub-$50 segment, tried to expand its lineup to the $50-100 range. Further, the competition in the $50-$100 segment intensified, with smartphone OEMs like OPPO, OnePlus and realme pitted against emerging brands like Skullcandy, JLab and Nothing. All this competition resulted in new products offering good quality and more features at reasonable prices and pushing the market growth in 2021.”

Apple leads TWS market, as global TWS sales surge by 44% YoY in Q1 2021: Report

Sean — Thu, 03 Jun 2021 08:13:49 +0000

The global true wireless earphones market has maintained its growth trend in the first quarter of this year, with Apple in the lead. This news arrives despite the coronavirus pandemic caused the market to see a decline last year.

According to a Counterpoint Research report, the TWS hearables segment saw a sales growth of a sizeable 44 percent year on year in the first quarter of this year. In the market, China recorded the highest growth while the North American market still held the highest share. Apple also retained its dominating lead in the market but saw a decline in its market share due to the rise in competition in the market paired with the lack of any new models being launched by the company.

Similarly, Xiaomi arrived second in the market and also saw a slight decline as well, when compared to the previous quarter. On the other hand, Samsung managed to grow its presence in the market and even managed to narrow the gap with Xiaomi in the second spot. Notably, the 100 US Dollar segment in the TWS market saw a drop last year due to the pandemic. But now, the segment has been recovering as the economic impacts of last year subsides.

The Cupertino based giant dominated the over 100 US Dollars segment, with a notable market share of 57 percent. Although, the overall market share of the top 10 brands in the TWS market fell due to the intensifying competition, as more brands have launched their own offerings. Senior Analyst Liz Lee added that “Now is the time for companies to prepare for the change in consumer demand trends as vaccinations are expected to help consumer sentiment improve further in the second half of the year.”