Google has now shipped nearly 40 million Pixel smartphones since the launch of the Pixel series in 2016. This is a significant milestone for the company, even though it is still a minor player in the global smartphone market.

The data comes just after the launch of the Pixel 8 series this week. According to Francisco Jeronimo, VP at global market research firm IDC, Google shipped 37.9 million Pixel phones between 2016 and 2023. “Sales have been growing double digits in the last few years, with total sales reaching nearly 40 million units since its launch in 2016,” Jeronimo said.

This may not seem like a lot compared to Apple, which ships over 224 million iPhones every year, but it shows that users are gaining traction towards Pixel phones. In fact, Google has been able to maintain and increase its market share in the US and Japan, two of its key markets.

In Japan, Pixel is now the best-selling Android brand and is even taking market share from the iPhone. Whereas, in North America, Google was the only smartphone brand that didn’t see its shipments shrink year-over-year.

Last year, Google approached the 30 million milestone, selling 27.6 million units before the launch of the Pixel 7. This means that Google shipped around 10 million Pixel phones in the past year, which is potentially the best year for Pixel yet. The previous record was 7.2 million units.

Google’s success in these markets is likely due to a number of factors, including its focus on a clean software experience, AI features, and timely updates. It will be interesting to see how the company performs in the coming years as it competes with established players like Apple and Samsung.

Related:

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• Full Google Pixel Watch 2 product page leaks ahead of its October 4 launch
• Fitbit Charge 6 Renders Depict a Budget-Friendly Challenger to Pixel Watch 2
• Google to ship Pixel 8 Pro pre-orders with a free Pixel Watch 2
• Google Will Offer 7 Years Of Spare Parts For The Pixel 8 Series To Align With The Software Policy Commitment
• Google Pixel 8 series benchmark results show disappointing performance

(Via)

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