hearables Archives - Gizmochina

Wings working on Made in India audio & gaming products in partnership with Optiemus

Jed John Ikoba — Thu, 06 Oct 2022 18:33:23 +0000

Indian companies Wings and Optiemus Electronics have inked a partnership that will lead to the manufacture of TWS earbuds, soundbars, speakers, as well as computer and gaming accessories in India. The devices will be produced in Optiemus’ cutting-edge facility in Noida, Uttar Pradesh with a capacity to manufacture 1.5 million TWS earbuds each month. The production of the made-in-India TWS earbuds will commence soon while other products like keyboards, soundbars, speakers, and gaming accessories will subsequently follow.

According to Wing’s CEO, Nohit Sharma, the brand is one of the best in the audio and gaming gear segment. It is adding more value to its product offerings by manufacturing the devices in India. The move is a massive boost for the central government’s effort to stimulate investment and employment through the Make in India initiative. Wings say it wants its Indian gamers to revel in the pride of using accessories locally made.

Optiemus CEO, Nitesh Gupta expressed excitement at the partnership with Wings. He says both parties will leverage their strengths in the Indian wearables/ hearables market to further expand their market share. Optiemus is a leading local manufacturer of smartwatches. Its smartwatch brands accounted for 75% of shipments as per the recent Counterpoint report. The financial component of the partnership was not divulged by both parties.

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Boult Audio launches ProBass ZCharge neckband earphones with 40hrs battery life in India

Sean — Mon, 03 Jan 2022 09:25:45 +0000

Boult Audio has just launched a new product in India. It is the ProBass ZCharge, which is the latest wireless earphone from the company that adopts a neckband and in ear design.

The known audio products and hearables maker’s ProBass ZCharge is its newest earphones for the Indian market. It offers a sizeable 40 hours battery life and adopts an ergonomic in ear design. Furthermore, the ProBass ZCharge also supports USB Type C fast charging as well, with 10 minutes of charging offering 15 hours of audio playback. It even arrives with IPX5 water resistance and the company ships the earphones with extra soft silicone ear tips and ear fins as well.

Notably, both ear tips can also be magnetically attached to each other to prevent the wires of the neckband earphones from tangling with each other. The earphones house 14.2 mm drivers for punchy bass along with aerospace grade alloy micro woofers to provide users an improved listening experience. Other features include hands free mode with support for Google or Apple voice assistants.

As of right now, the Boult Audio ProBass ZCharge is listed on Amazon India’s official website. It is available in multiple color variants, including Black, Red, and Blue, and arrives with an exclusive price tag of 1,299 INR (roughly 17.5 US Dollars) on Amazon, alongside a 1 year of standard industry warranty.

Nokia gears up to launch new audio products in the Indian market

Sean — Fri, 10 Dec 2021 09:30:34 +0000

HMD Global, the parent company behind Nokia, is gearing up for the busy operations leading up to the New Year. The company already has four smartphones currently in the works, although, its also focusing on audio products that it plans to launch in the Indian market.

Power Earbuds Lite

With the hearables category booming, especially in regards to the truly wireless earbuds segment, it arrives as no surprise that the Finnish brand is also seeking to compete in the market. However, the brand will have its work cut out for it since the audio accessory category has highly competitive Chinese smartphone makers as well. This includes brands like, Xiaomi, Oppo, OnePlus, Realme, and even POCO is set to join in as well.

In an interview with India Today, Sanmeet Singh Kochhar, Vice President for HMD Global stated that the company plans of bringing more audio based products to India next year. This would include the likes of TWS earbuds, wired headphones, and more. The official added that “TWS earbuds and wired headphones are big markets right now and we are focused on these. Depending on the price band, we will have our audio offerings on both online and offline platforms. It will likely be a 40 to 50 per cent online presence and the rest in the offline market.”

True Wireless Earbuds

Kochhar believes that these new audio accessories will pair well with Nokia smartphones. As of right now, the brand only has a limited offering of products in the hearables category, with one being the Power Earbuds Lite, and the other being the Nokia True Wireless Earbuds. Both of these are Bluetooth powered earphones. Apart from audio products, the company is even seeking to bring new tablets into the region as well. Earlier, it had launched its first ever T20 tablet, which the official said performed well. So, the company is also seeking to expand on its large screen device offering.

Apple leads the wearables market, while global shipments rise by 28% in 2020: Report

Sean — Tue, 16 Mar 2021 08:37:40 +0000

The global shipments of wearable products reached 153.5 million units in the fourth and final quarter of last year. This marked a year on year growth of 27.2 percent in this period while the annual shipments rose by over 28 percent, reaching 444.7 million units, with Apple leading the market once more.

According to an IDC report, the holiday season was a big driver for sales, owing to new launches and lowering prices. However, the surging demand is also due to the rising trend of wearable products, especially as disposable income rose due to falling expenditure on leisure activities during the pandemic. Furthermore, the rise in demand also marks a shift in the market trends and increasing popularity of smaller connected devices.

Apple led the market with an overall share of 36.2 percent in the fourth quarter of 2020. Its Watch shipments rose by 45.6 percent during this period, thanks to rising appeal of its three models aimed at different price segments, namely Series 6, Watch SE, and Series 3. Furthermore, even its hearables shipments rose during this quarter, despite its year on year performance showing a slight fall to 22 percent, down from 28 percent and 29 percent in the previous two quarters.

Despite the overall market seeing a rise, the growth was not even across various segments of the market, as companies and brands were also affected by the ongoing issue of global semiconductor shortages. Notably, the wristband category declined by 17.8 percent during the final quarter and only accounted for 11.5 percent of the all wearables shipped. By far, the hearables category accounted for the largest share of shipments, with a 64.2 percent share. This was followed by watches that accounted for 24.1 percent market share.