Meizu no longer has a presence in international markets. However, the company continues to introduce new products in its home market China. Earlier today, the firm announced that it will be holding its first launch event of 2022 next week.

Meizu has scheduled a launch event in China for January 12. The conference will kickstart at 2:30 PM (GMT+8). Interested fans of the company can live stream the event on the firm’s official social media handles on Weibo and others.

According to the official announcement, Meizu might not unveil its self-branded products. Instead, there will be products from the company’s sub-brands like Lipro, Pandaer, and Mblu.

Although the firm is yet to confirm it, we think that the conference could witness the launch of the first-ever Mblu-branded smartphone in years. This device is expected to go official as ‘mblu 10’ with model number M2110

TENAA has already revealed the primary specs of this 4G-only handset. It is expected to arrive with a 6.5-inch HD+ display (LCD) sporting a dewdrop notch, a 2GHz octa-core processor, a triple camera setup, a 5,000mAh battery, 10W charging, 9.3mm thickness, 201g weight. Finally, it will be available in three colors (white, green, black).

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The Meizu 18s series has just been unveiled in China during its September 22 product launch conference. But during this event, the company even launched a number of products from its Lipro and PANDAER sub brand.

Talking about the Lipro products first, the Chinese smartphone maker has launches series of new smart home products. Notably, one of its new launches include the Lipro smart curtains that can be connected to the Apple HomeKit as well. The device has a maximum load of 50 kilograms and runs without producing sounds over 35dB. It also has multiple scene modes, control methods, and more, and is priced at 899 Yuan (roughly $140) and will be available for purchase in October 2021.

Other smart home products include a Lipro LED smart sensor that arrives in three sizes that start from 149 Yuan (roughly $23). It offers 5W/2W smart output, along with triple induction. The new LED also arrives with upgraded materials for better build quality, intelligent light controls, and even a lightning protection design. Moving on to the PANDAER series of products, the brand launches a number of new gadgets including a transparent power bank, new mechanical keyboard, and even some PANDAER branded clothing as well among other things.

The previously reported PANDAER X IQUNIX Mechanical Keyboard has also been launched and starts from 699 Yuan. Other peripherals include, phone covers for the newly launched smartphones, figurines, PANDAER branded clothing like T Shirts and Hoodies, and even key chains as well.

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Meizu has released a press statement that hints at its plans for the future of its smartphone business.

The press statement was shared on its official Twitter account and it states that the company achieved sustained profitability with the two phones it launched last year which are the Meizu 17 and Meizu 17 Pro. For your information, these two phones were launched in China only.

The tone of the press statement hints at Meizu’s intention to stick to the high-end market with future phones. The manufacturer has the Meizu 18 series planned for release soon and it appears these are the only phones we will be getting this year.

In 2020, #MEIZU has achieved sustained profitability, and we know that gains are not easy. So we are more firmly committed to the original intention of products. Thanks for every support, 2021 will get better and better.
Click here for more pic.twitter.com/ngXFE4WBSM

— MEIZU (@MEIZU) February 3, 2021

Meizu also doesn’t say anything about its re-entry into international markets, so the Meizu 18 and Meizu 18 Pro phones may be exclusive to China too.

Smartphones are not the only products Meizu will be announcing. The manufacturer says its newly launched One-Core-Two-Wings strategy has smartphones at the core while “smart wear” and “smart home” are the two wings.

Meizu’s smart home line is the new brand called Lipro which it announced early last month. Lipro has a bunch of smart lights that start at under $10 and goes up to $155. Meizu says the Lipro brand will also include products under security and control categories, so we should expect smart home cameras and smart hubs to be announced in the future.

For its smart wear line, the manufacturer has a smartwatch coming this quarter that will arrive as the Meizu Watch. The smartwatch will run a special operating system called Flyme for Watch.

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The post Meizu’s press release hints at the company sticking to flagship phones for the foreseeable future appeared first on Gizmochina.

Meizu has recently sent out an invitation letter to media agencies to officially announce its new sub brand Lipro, which will focus on smart home products. The invitation is for the conference on 5th January 2021.

According to a TechSina report, the invitation letter carried an acrylic board and paper invitation card. The name of the brand ‘Lipro’ was hollowed out on to the board. The invitation letter itself carried the word ‘welcome’ in Chinese, which is likely to introduce the new sub brand as well. ‘Inspired by J. Wong’ the founder of the Chinese tech giant can be seen etched on the back of this letter a well.

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With this invitation, Meizu is finally entering the smart home industry and will be launching products and services within this market. Lipro is a new brand, which will focus on interconnected IoT products from homes. As per the report, Lipro is a combination of the words ‘life’ and ‘pro.’ This is to imply that the products from the company are intended to make life better.

Unfortunately, finer details regarding the brand and its products are currently unknown. Apart from the name, the company has yet to unveil various other details either. But we can expect to hear more from the company on 5th January 2020. So stay tuned for more, as we will be providing updates when additional information is available.

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