Xiaomi’s entry into Western Europe could still be said to be in its infancy. The brand first launched its products officially in the region in November 2017 with a launch event in Spain. But the company seems to have gained some traction in Western Europe and recently, Xiaomi’s CFO revealed plans to expand in the region.

A market analytics report by Strategy Analytics has indeed confirmed Xiaomi’s rise in Western Europe. The report claims the Chinese company is now firmly established as the fourth-largest smartphone vendor in the region, only behind the likes of Samsung, Apple and Huawei. This is despite having zero presence there just 2.5 years ago.

Xiaomi’s rise is attributed to the continuous collaboration with local operators, resulting in huge gains across Western Europe. Much of that growth was achieved at the expense of Huawei, which continues to shrink in the region following the US ban.

Xiaomi’s total global smartphone shipments remained flat annually in Q1 2020. Despite the lack of growth, the company performed much better than the overall smartphone market, which declined -17% YoY in Q1 2020. Xiaomi’s global market share by volume thus increased to all-time high of 10%.

“In an extremely challenging environment, due to the COVID-19 crisis, which affected the industry both on the demand and supply side, Xiaomi was affected to a lesser extent than the other big Chinese brands (Huawei, Oppo, vivo), because of its more diverse geographical footprint and online channel distribution approach”, the report states.

UP NEXT: [UPDATE: Settings Changed] Xiaomi’s ‘Private Browsing Data Collection’ Controversy: All Accusations & Responses

(source)

The post Xiaomi is now the fourth-largest Smartphone vendor in Western Europe appeared first on Gizmochina.

Xiaomi makes a lot of other products apart from smartphone, such as laptops. However, its laptops have never officially landed in Europe, until now. For the first time, Xiaomi Mi Notebook Air has debuted in Europe. The sleek laptop has been launched in Spain and it is possible to get it either from the official website of Xiaomi Spain or local retailers.

Further, the laptop made its way to five Mi Stores: four of them are located in Madrid and one in Barcelona. The price tag of Xiaomi Mi Notebook Air in Spain is €899.99 which roughly translates into $1045 or 6900 Yuan (in China it is sold at a price tag of about $750). It is the version of the laptop with a 13.3-inch display showing images at a Full HD resolution.

The ultrabook has a very slim and lightweight design with a thickness of just 14.8 mm and a weight of just 1.3 Kg. It even has narrow bezels around the display (5.59 mm). Under the hood, Xiaomi Mi Notebook Air offers an 8th generation Intel Core i5 CPU (8250U) and even a dedicated GPU: the Nvidia GeForce MX150. It has 8 GB of RAM and 256 GB of internal SSD storage. The laptop runs Windows 10 Home Edition.

(via)

The post Xiaomi Mi Notebook Air Lands In Europe: Available In Spain appeared first on Gizmochina.