Chinese innovative tech company Xiaomi has perfected plans to launch its products in the Western Europe market. The company’s Senior VP Wang Xiang officially disclosed via his Twitter handle that it would be launching in Spain on November 7, signalling its entry into Western Europe.
Already, the company has got a dedicated Twitter handle for its Mi Espana arm and it is believed that an online Mi store for the market would be unveiled after the launch. The launch event would hold on November 7 in the Spanish capital city of Madrid. They left off without revealing the pilot products that would be unveiled in the market. If we are to go by the teaser poster which contains the Xiaomi Ninebot Self-balancing scooter, Spain may likely get more than just smartphones. However, the company may take things slowly by introducing just a few products.
Where do you think we should head to next? https://t.co/MPQI6nyjfm
— Mi (@xiaomi) October 27, 2017
We’ll have to wait until the launch to know the sales channels Xiaomi would employ to sell its products. No doubt, the success of the brand in Spain would determine how soon the company would enter other countries in Western Europe like France, Netherlands, U.K, Belgium and others. It could be recalled that Xiaomi made its foray into the Eastern part of Europe earlier this year with its launch in Russia.