Motorola which is no part of the Lenovo family seems to have officially launched the Moto M without rolling out the drums and avoiding the protocols of organizing a launch event. The mid-range Motorola Moto M has been officially listed on China’s Tmall with a somewhat high price tag of 1999 Yuan ($295).

For a 1999 Yuan device, the specifications really didn’t fly. The Moto M comes in with a 5.5-inch display with Full HD (1080 pixels) resolution. The device is powered by an Octa-core MediaTek Helio P15 chip clocked at 2.2GHz which is a bit strange on a Motorola device. The processor is complemented by an exorbitant 4GB RAM and in terms of storage, there is 32GB of internal storage.

The Motorola Moto M  adopts a splash-proof all-metal body with P2i hydrophobic coating and there is a rear fingerprint sensor on the device.The Moto M also features a cool 16MP rear camera with LED flash, Dolby Atmos sound, dual SIM slots and a 3,050mAh battery.

Basically, nothing tickles on the device for that price, when compared to other moderately priced devices like the Xiaomi Mi 5s which packs the Qualcomm Snapdragon 821 chipset, and a front ultrasonic fingerprint sensor, not forgetting the LeEco Pro 3 also having a cheap price tag. Perhaps the Moto M would perform better in other markets outside China.

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Rumors emanating from China indicate that Lenovo will soon see a change in its name and could use the Moto brand name in near future. This isn’t the first time we are getting this, with rumors first surfacing around September about a cancellation of the Lenovo Mobile brand abut this latest rumor lends credence to the earlier on and comes with some air of credibility.

According to the source, Lenovo Mobile division of the Lenovo group would no longer release any smartphone under that name. From now on, the mobile phone business of Lenovo will now fall under the Moto brand. The source also hint that the Lenovo P2 which is set to be launched in China on November 8 along with the Moto M, would be the last Lenovo branded phone to be released with that brand name.

Although the rumor has not been confirmed, the move may be unconnected to the faltering fortunes of the Lenovo Mobile division that has refused to fly, even after the acquisition of Motorola and integrating the brand under Lenovo.

Read More: Lenovo ZUK Z2 Now Up For 1,149 Yuan ($169)- Cheapest SD 820 Phone?

It is not clear if the announcement about a rename would be one of the highlight of the November 8 conference where the China debut of the Lenovo (Vibe) P2 would take place and the Motorola Moto M would be launched.

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