This week makes it five years since Niantic launched its most popular game Pokemon Go. Although the frenzy surrounding the highly popular gaming isn’t as it was in 2016, the game is still extremely popular and is still generating revenue in billions for the company. Data released by research firm Sensor Tower shows that Niantic has grossed over $5 billion since it was first launched in July 2016. That’s an average of a billion yearly Sensor Tower analytics shows.

The COVID 19 induced lockdown which enveloped the entire world in 2020 has been shown to have favoured the gaming industry and Niantic’s Pokemon Go isn’t left behind. The data by sensor Tower shows that the company raked in an estimated $1.3 billion USD in 2020. This is the company’s best record year yet, far eclipsing te previous record set in 2019 when the company grossed around $400 million from Pokémon Go players.

Sensor Tower attributes the game’s success in 2020 to Niantic’s updates to the game. The company, leveraging on the lockdown, made the virtual reality game more suited to a world where it isn’t feasible for people to assemble in large crowds or go out for walks. This seems to have resonated well with fans considering the record-setting revenue.

Niantic has already hinted that it plans to revert some of the changes which were triggered by the pandemic. However, some of the changes will still be retained while a couple of new tweaks will be added. While we don’t have the data for Pokemon Go’s revenue for this year so far, the game still seems to enjoy some popularity as the company is set to host its online Pokémon Go Fest on July 17 and 18. In-person events will be hosted in some cities on July 17 with admission set at $5, down from $14.99 in previous years, as a result of the game’s five-year anniversary.

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(source)

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