Smartphone demands are shrinking and even the world’s most resilient market is seeing the effects. As per a report, the North American smartphone market has witnessed a 6% decrease in shipments in the second quarter of 2022. Overall shipments fell to 35.4 million units in Q2 2022. However, Samsung and Apple still managed to attain decent growth and further increased their market share.

A report from Canalys says that North American smartphone shipments reached 35.4 million units in the second quarter of 2022, marking a 6% year-on-year (YoY) decline. Reasons behind the decline are said to be economic challenges, high inflation, and poor seasonal demand.

Apple was the largest contributor to smartphone shipments and grew by 3%. The company has commanded more than half of the North American region for three consecutive quarters, owing to strong iPhone 13 demand paired with the performance of its entry-level model, the iPhone SE, throughout the entire quarter (3rd Gen). Samsung also witnessed a 4% increase in its shipments thanks to the increasing demand for the S series and low-end A series smartphones.

“Following a rapidly recovered performance in 2021, the tide has turned in the North American smartphone market,” said Canalys Research Analyst Runar Bjørhovde. “A combination of high inflation, decreasing consumer confidence, and an economic slowdown is shrinking demand in North America, which was previously the world’s most resilient market. Vendors are responding quickly to falling demand and are focused on reducing the risk of oversupply as they prepare for new launches in the second half of 2022. Most top vendors matched their shipments from Q2 2021, and the volume decrease was caused by the gap LG left remaining partly unfulfilled.”

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