Google revealed the price of Pixel 4a in India last week ahead of Flipkart Big Billion Days sale. Unlike previous Pixel smartphones, the newly launched Pixel 4a is priced aggressively in the country. It even sold out within 30 minutes as per a tweet by Google. However, the search giant did not mention the number of units people bought and that raises so many questions.

In late September, news broke out that Google has a target of producing only 3 million Pixel smartphones. Out of this, 800,000 units are said to be reserved for Pixel 5 while the remaining units will include Pixel 4a and Pixel 4a 5G. This paints a clear picture that the search giant does not have enough stock of Pixel smartphones this year. 

Due to the company’s high pricing strategy in India, Pixels are not popular in the premium segment like OnePlus. Since India is a spec-hungry market, the Pixel 4a does not stand a chance against competitors. It is a niche phone in this part of the world and therefore, the company might have only put up limited units on sale.

Also, it is worth noting that last year’s Pixel 3a and Pixel 3a XL remained out of stock most of the times on official online partner Flipkart. Hence, hyping the smartphone going sold out just because the company did not have enough stock is a wrong thing to do ethically.

On the other hand, Indian consumers seem to have exceeded Google’s expectations. Maybe the pricing changed the mindset of buyers who had previously planned to buy some other handset. Whatever it is, this might make Google consider the Indian smartphone market seriously.

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Google earlier today announced the Pixel 4A alongside the Pixel 4A 5G and Pixel 5. While the 5G models will be available in the Fall, the Pixel 4A is already on preorder in the US and is billed to go on sale in the UK, Ireland, Germany, Australia, Japan, and Canada. While for the Indian market, the phone is said to go on sale in October.

Google did reveal some detail of the availability in India which is the world’s third-largest market after the US and China. Although the India pricing is yet to be announced, the company hinted the phone will not be available in India until October, two months from now.

According to Brian Rakowski, VP of Product Management at Google during the launch, “This year, Pixel 4a—which launches in India in October—will continue to bring features like the incredible camera and feature drops that make your phone better over time. All of this packaged in sleek new hardware at a more affordable price”.

The Google exec also disclosed that the India price for the Pixel 4A will be announced close to the October launch date. The company also disclosed that the mid-range phone will be sold exclusively on Flipkart.

In addition, Rakowski disclosed that the tech giant has got no plan to launch the two 5G models in India ever. In essence, the Pixel 5 and Pixel 4A 5G won’t be dropping in India at all. Well, except the company changes its mind due to market forces.

“Regarding the two new 5G Pixel phones that were announced globally today, these will not be available in India or Singapore, based on a variety of factors including local market trends and product features,” explains Rakowski.

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