Google revealed the price of Pixel 4a in India last week ahead of Flipkart Big Billion Days sale. Unlike previous Pixel smartphones, the newly launched Pixel 4a is priced aggressively in the country. It even sold out within 30 minutes as per a tweet by Google. However, the search giant did not mention the number of units people bought and that raises so many questions.
In late September, news broke out that Google has a target of producing only 3 million Pixel smartphones. Out of this, 800,000 units are said to be reserved for Pixel 5 while the remaining units will include Pixel 4a and Pixel 4a 5G. This paints a clear picture that the search giant does not have enough stock of Pixel smartphones this year.
Due to the company’s high pricing strategy in India, Pixels are not popular in the premium segment like OnePlus. Since India is a spec-hungry market, the Pixel 4a does not stand a chance against competitors. It is a niche phone in this part of the world and therefore, the company might have only put up limited units on sale.
Also, it is worth noting that last year’s Pixel 3a and Pixel 3a XL remained out of stock most of the times on official online partner Flipkart. Hence, hyping the smartphone going sold out just because the company did not have enough stock is a wrong thing to do ethically.
On the other hand, Indian consumers seem to have exceeded Google’s expectations. Maybe the pricing changed the mindset of buyers who had previously planned to buy some other handset. Whatever it is, this might make Google consider the Indian smartphone market seriously.
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