Chinese smartphone brand realme sets up a new ‘International Business Unit’. In a press release shared with us, the company says that it has promoted its popular exec, Madhav Sheth, to ‘President’ of the newly established division.

Under the leadership of Madhav Prakash Sheth as the CEO of realme India, the brand is on a growth trajectory path since its inception. Due to his expertise, he was also named CEO of realme Europe and realme Latin America. The executive is also one of the Vice Presidents of the company.

The tech firm says that during his tenure as the CEO of its India and European businesses, he helped realme to increase its presence in these markets and popularized the brand among youth. As a result, realme emerged as the world’s fastest-growing smartphone brand ever.

Hence, it makes sense for realme to name Madhav Sheth as the President of its freshly created International Business Unit. The company says that he will be now fully responsible for realme’s overseas business operation and will report directly to Sky Li, founder and CEO of realme.

In his new role, Mr. Sheth will work on streamlining and integrating realme’s overseas businesses to provide better products ad services to its customers. He is said to have ‘in-depth insights of the global market and extensive experience in sales’. Therefore, Mr. Li believes that Mr. Sheth will help realme achieve new breakthroughs.

Interestingly, the press release mentions Madhav Sheth as the former CEO of realme India, Europe, and Latin America. But we have been told that he will continue to serve as the CEO of realme India.

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