Samsung has adopted the practise of routinely switching executive roles and in line with that, the South Korean giant has now announced another major management reshuffle.

The company has announced that it is promoting president Roh Tae-moon as the new mobile chief to oversee the company’s mobile business. Till now, he was leading development of the Galaxy lineup.

Roh Tae-moon is currently the company’s youngest-ever president at 51. His appointment as the new mobile chief comes as part of a delayed reshuffle. The change was expected to take place last year but it was postponed due to series of court cases involving some of its top executives including leader Jay. Y Lee.

Roh is touted as the one who championed Samsung’s shift to outsource more handset production to cut costs and better compete with lower-priced Chinese smartphone makers such as Huawei, its biggest rival.

He is now tasked with re-invigorating the organisation as the competition in the smartphone market is heating up. This change allows Samsung to be more flexible at identifying potential growth areas.

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Along with Roh Tae-moon, Samsung has also promoted its network business chief Cheun Kyung-whoon to president. He was involved in the world’s first commercialisation of 5G services in South Korea.

The company has said that DJ Koh, former mobile chief and co-chief executive will continue to lead Samsung’s IT & mobile communications (IM) division, which oversees both mobile devices and network equipment.

Samsung has been a long time leader in terms of the global smartphone sales, holding around 21 percent market share in Q3 2019. However, Chinese giant Huawei is inching closer, accounting for 18 percent market share in the same duration. The growth of Huawei is significant as it comes even after the company was banned by the United States over unproved security concerns, damaging the brand’s image worldwide.

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The post Samsung appoints Roh Tae-moon as its new mobile chief appeared first on Gizmochina.