Within a few years of entering the Indian market, Xiaomi is now the leading smartphone vendor in India, toppling Samsung which was dominating the market since many years. Now, the company is focusing heavily on expanding its offline presence.
Till now, Xiaomi India Managing Director Manu Kumar Jain was heading the company’s expansion in the brick and mortar stores across India. Now, in a leadership role reassignment, that duty has been passed on to the company’s chief operating officer Muralikrishnan B.
With this change, Xiaomi India’s director for offline sales Sunil Baby will now report to Muralikrishnan. Raghu Reddy, who leads all categories and online sales, will continue in his role and Reddy as well as Muralikrishnan will be reporting to Manu Kumar Jain.
Manu Kumar Jain, who is the company’s managing director in India, would play in key role in planning and deciding Xiaomi’s entry into newer global markets as well as in product categories. He will head the expansion of newer categories, such as smart televisions, and expand presence in internet connected devices and home appliances in India.
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He is also handling the company’s SAARC base with operations in Bangladesh, Nepal and Sri Lanka. It’s noteworthy that Manu Kumar Jain is also in the top leadership team of Xiaomi as a global vice president and is the only expat in the CXO team at Xiaomi Corp.
Xiaomi is not only leading the smartphone market in India but is also a leader in the smart television category in India. The company has announced that it has sold over a million devices in the Indian offline market.
The company currently has an offline presence of more than 2,500 Mi Stores, 75-plus Mi Home and more than 20 Mi Studios. Along with that, it also has a presence in more than 7,000 multi-brand stores that operate as preferred partners.
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(Source)
