Samsung has officially announced that it will stop selling TVs and home appliances in mainland China. The decision follows growing pressure from local Chinese brands that now dominate the country’s consumer electronics market.

The company said the move was made due to “rapidly changing market conditions.” Samsung’s official China website now displays a notice confirming the change. However, the company clarified that after-sales service and customer support will continue normally for existing customers.

TVs, Refrigerators & More Affected

Samsung will discontinue local sales of several products in China, including televisions, monitors, refrigerators, washing machines, dryers, air conditioners, vacuum cleaners, and air purifiers.

Despite this major withdrawal, Samsung smartphones will still remain available in China. However, the company’s smartphone business has also struggled heavily against domestic Chinese brands and Apple. Samsung once held nearly 20% of China’s smartphone market in the early 2010s, but its share has now reportedly fallen below 1%.

Chinese Brands Continue Growing

Chinese electronics companies have rapidly improved product quality while also offering aggressive pricing. Faster innovation cycles and strong domestic brand loyalty made it increasingly difficult for Samsung to compete in the region.

Samsung’s manufacturing operations in China will continue, as the company still produces devices there for overseas markets.

Samsung Focuses More on AI & Semiconductors

While leaving China’s appliance market, Samsung is seeing massive growth in its semiconductor business. The company is increasingly focusing on AI-related technologies and high-performance memory chips.

In the first quarter of 2026, Samsung reported revenue of 133.87 trillion won and operating profit of 57.23 trillion won. Its semiconductor division alone contributed 61% of the company’s total revenue, driven by booming global AI demand.

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