Sony Corporation establishes a new intermediate holding company named ‘Sony Electronics Corporation’, which will be effective from April 1st, 2020. This newly formed division of the Japanese tech giant will merge three of its businesses into a single entity namely Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications.

Sony has decided to absorb all of its consumer electronics business excluding gaming consoles into one single subsidiary. That means from 1st April, Sony consumer cameras, televisions, home audio, and mobile phone businesses will come under the newly established Sony Electronics Corporation.

The new subsidiary will be responsible for global sales, marketing, logistics, and procurement of all the above-mentioned businesses. Also, the company is aiming to optimize its organizational structure, talent and business portfolio by enhancing competitiveness and creating new businesses out of it.

The company has also appointed two of its executive vice presidents to run the new subsidiary. It has named Mr. Shigeki Ishizuka and Mr. Ichiro Takagi as CEO as well as COO of Sony Electronics Corporation respectively.

Sony Interactive Entertainment, under which PlayStation comes will remain independent as usual, making it the only consumer electronics business by the company to have this privilege. Also, other Sony businesses like music, film, and more are unaffected by this new change.

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