While other manufacturers such as Xiaomi, Huawei, OPPO, and Vivo are opening up new stores in cities in China, OnePlus is doing the opposite. A Canadian official announced earlier today that OnePlus will be closing down their Beijing and Shanghai stores on the 22nd of August (just 2 days from now).
The reason given is that the company is trying to deploy its limited resources to where it is most needed. The Beijing store was opened less than 2 years ago on the 20th of December, 2014 and now it will be closed down.
OnePlus has only manufactured 4 phones so far but also have a number of accessories such as earphones, cases, and power banks. Their first phone, the OnePlus 1, was sold on an invite only basis at first. Their new phone, the OnePlus 3 which has been getting positive reviews doesn’t use the invite system but has been facing issues with low inventory which has led to sales being temporarily halted for a month in 24 countries (mainly in Europe). Sales are expected to resume on September 12 (Let’s pray the red variant gets released).
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The company has said it will continue to adhere to the standard they have set with their flagship device and are also working towards increasing investment in software development.