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The Most Premium Super Cheap Android Phone?

by Linus 17

I came across the Umi London, which is a $69 phone, it has decent specs and it sports a very good build quality.  In fact, it may be the most premium-looking super cheap Android smartphone we have tested so far. Learn more in our full review.

Thanks to Chinavasion for sending Umi London Umi Smartphone

Umi London Review: VIDEO REVIEW

Umi London Review: UNBOXING

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The device ships with all the usual stuff you would expect to come with any smartphone.

Umi London Review: DESIGN and DISPLAY


The very first thing you are going to notice is that the device has a fantastic build quality for the phone this cheap.

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It uses a solid metal frame, tactile metal buttons and rounded edges that definitely help with the grip.


The phone has a 5” 720p display, which may not sport the highest resolution but it is sharp enough for the daily use.


The capacitive buttons are not backlit but we have a notification LED light that most of the cheap phones lack.

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One annoying thing is that the backplate is very hard to remove and I suggest using a credit card to do that. Under the hood, you can find 2 SIM card slots, microSD card slot and a removable 2050mAh battery.


The loudspeaker quality is just average as on most of the cheap phones.



The Umi London sports a quad-core MTK6580 chip, 1GB of RAM and 8GB of expandable storage.

These are definitely not the flagship-grade specs but the phone is doing an okay job handling some 3D games like Asphalt 8 on the medium graphics. Well, there are quite a few skipped frames and a bit of stutter but you can still enjoy playing the game.

Umi London Review: BENCHMARKS

Umi London Review: UI

The phone ships with the stock-looking Android 6.0, which has a few added features like a bunch of different gesture and motion controls. Most of them are gimmicky to me but the ones I usually use work fine.

Sometimes it may take a bit longer to load an app or switch between different apps but in general, the user interface performance is pretty good for a $69 phone. However, you may have a little bit of random stutter if you install a lot of apps, so keep that in mind.

Umi London Review: IMAGE QUALITY

As you may have guessed, the image quality is quite terrible. Well, you may get some usable shots for social media needs but nothing more. Same can be said about the 2MP front facing shooter.

Umi London Review: CONNECTIVITY


I didn’t have any connectivity issues with this phone except for the fact the GPS lock speeds could be faster.

Umi London Review: BATTERY LIFE


The 2050mAh battery does not sound impressive on paper and the performance of it is not so great.

The phone may get you through the day only if you are a light user. I could get just over 3 hours of screen-on time.

Umi London Review: CONCLUSIONS


Umi London is yet another cheap phone from China but it has a very good build quality and it actually looks quite premium for just $69.


The phone also rocks a pretty good display and Android 6.0 with some extra features out of the box.


However, you have to know that you may have a little bit of stutter if you install a lot of apps on the phone. Also, both cameras are quite terrible, and the battery life is just average.


All in all, Umi London is a premium-looking cheap Android phone that has quite a lot to offer but it has a few shortcomings that justify a low price of the device.


Umi London is a premium-looking cheap Android phone that has quite a lot to offer but it has a few shortcomings that justify a low price of the device.

Design and Build
User Interface
Battery Life
Overall Performance
Value for Money
Buy Chuwi CoreBook
  • Carlos T

    mlais mx base, a year older and better in specs

  • Skarman

    I bought a umi Super and I am very disappointed. After 2 months of use it is a disaster.
    The screen is quite fragile, I got scratches, even though I am very careful with it and it gets dirty like I have never seen that in the past on any other device. The display is terribly bad, as I now have huge yellowish borders (I am not the only one, it looks like a very common and known issue).
    I bought it for the huge battery, and at the beginning I was satisfied, as it last 1 day easily, but now without using it intensively, I have to charge it more than once a day.
    I also bought it for its connectivity: I had a letv le1 without the b20 (800Mhz) and I wanted a phone that is fully 4g compatible (I live in Germany) but I have the feeling it was actually better with my old letv.
    The camera is not even average, I find it mediocre, no matter the conditions.
    The design is not very nice, the build quality is just correct, it is heavy and some details are extremely “cheap”.
    In the end, it is not worth its price and I believe it is far behind all the other smartphone brand that I had in the past (Letv, Meizu, or even Archos or Zopo!). I think I will not buy a Umi in the future, I am actually already thinking of replacing it soon with a Letv lemax2 or le3… wait and see

    • AtereJr

      Wow, u too … now this is becoming quite the issue.
      5 months ago i had the Umi Rome and it was the WORST phone i ever used since i was born. The battery was terrible with UMI claiming it had up to 2500mah while it acted like a 1700mah one. Coupled with bugs which made it unusable and rendered the hardware (MT6753 + 3G RAM) useless. If it were up to me i’d ban these three bands from ever manufacturing phones/tabs ….. UMI, Elephone and Onda.

    • New

      Bad review of Umi. You read what all smartphones to 60 dollars will behave so? I am going to buy or Umi london or Uhans A101 or Ulefone 007.

  • nara chan

    Yes, It is the premium cheaper phone, it looks nice. and good the price is very cheap. I love it.

    • kolab sor

      Yes, It is very nice, but Is only support 3G, I know the phone with 4G and cheater than it. Do you want to know?

    • nara chan

      Really???, May I have it’s name?

    • kolab sor

      UHANS A101 carries a price tag of $60 but from the look of it, it does not look like a cheap phone. The rounded corners and the ergonomic design make it elegant and lend it the premium finish it comes with.

      • Chris Se

        I am not familiar with Uhans yet. Only I am interested. There is here who who already worked with Uhans? optionally with A101. It is necessary to consult.

    • nara chan

      Thanks, I will find out more. I don’t know this brand any more, can you tell me more about it?

    • kolab sor

      It is an entry-level smartphone that costs only 60$. It’s cheap that everyone can afford it, but it supports 4G, many phones with this price doesn’t support 4G. The design and hand feeling is also nice.

    • nara chan

      Is it good or not? All phone in around this price only support 3G, why does it support 4G?

    • kolab sor

      You can find the some review of this phone on youtube, It really make you more confident on it. the reason it supports 4G, it uses Mt6737 PCU rather than Mt6580(old cheaper chip), that’s why it supports 4G. Unlike Umi London, it only supports 3G

    • nara chan

      OK, thanks, you really know clearly about, thanks.

    • kolab sor

      Yes, I am the Uhans Fans, I use Uhans U100 for 1 year, it is very good, I order A101 more too.

    • nara chan

      Ohh, good. Do you know where to buy it with good price and fast shipping?

    • kolab sor

      Oh, Yes, many online shops sell it, like Geekbuying, Tomtop, Gearbest, Bangoo….. and Aliexpress shops…. you can search.