Realme which came into existence only over a year ago has already surpassed a number of Android smartphone manufacturers when it comes to sales figures and popularity. Last week, the company expanded its reach to Europe when it launched the Realme 5 Pro, Realme X2 and its “Pro” variant in Spain.
During the event, journalists questioned Levi Lee, the Director of Realme Europe what are the reasons behind his company’s explosive growth. To which he replied with the following statement
First, I think the product quality is great and second the specs are great, third the design is great. That is what we care about. If you sell a device to consumers at a very cheap price, but the device is not good, the quality is not good, it’s not sustainable.
Just as a reminder, Realme came into existence as a sub-brand of Oppo, however, now it has been turned into an independent brand. Nonetheless, both these brands still have a common parent, BBK electronics. Therefore, Realme is able to offer devices as feature-laden as the X2 Pro at an economical price.
Besides, the senior Realme official was also questioned “whether his company plans to launch any gaming-centric smartphones?” like the Asus ROG Phone lineup or Xioami’s Black Shark lineup, both of which have had worthwhile success.
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To which Levi Lee replied with “It is not for the common consumers, it’s not what we are after.”. In simple words, we won’t be seeing any gaming-focused smartphone from Realme at least in the near future. He further added that the Realme X2 Pro is already an excellent gaming smartphone even if it’s not a dedicated gaming device.
Moreover, it already is known that Realme X2 Pro features a vapor cooling chamber and 4×4 MIMO antenna which help in steady network connections. Both these features are usually seen on gaming handsets like the ones that were previously mentioned.
To wrap things up, we agree with Realme’s approach, it clearly makes more sense for the company to further expand its reach as its offerings are already performing well in terms of sales.
(via)
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