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Today, Google has rolling out the new PlayStore to v4.0. you can find the new redesign user interface and offers more intuitive design and fix some issue.

Major change is “in-app purchases” can now be performed without leaving the context of the app you’re in – the Buy window simply floats on top of whatever triggered the IAP process.
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The Google PlaySTore now hit the version 4.0.25 with some new feature:
– New version with a larger APP icon on the plate have a better experience
– Similar grouping and page scroll recommended
– Checkout process is simplified

The update will be available for any phone or tablet running Android 2.2 or better, and it will begin rolling out today worldwide — with such a hefty drain on Google’s servers, however, the company warns that it may be a few weeks before it arrives on your particular device.