A phone with 4GB of RAM and a Atom Z3560 processor with a 13MP camera is priced only at 270$. Yes you heard it write. Asus Zenphone 2 is cheapest phone with 4GB RAM and is priced too good that even companies like Xiaomi wont imagine and yet they will be making a good profit out of it.
After the end of the conference, Tencent Digital ASUS Computer Inc. President and CEO Jerry Shen had an exclusive interview, Mr. Shen revealed a lot of information about Zenphone 2 including the profit margin.
Jerry Shen said that the price of Zenphone 2 is extremely low but will still be making profit. The key to making money is the ability to control costs, and Asus is pretty good, because of the Asus’s Research and Engineering, Asus has managed to make Zenphone 2 this cheap.
Questions were asked about Sales of the same, Jerry Shen said that ZenFone series has sold about 10 million units. This year, Asus is ready to sell about 25 million units of smartphones, wherein the amount of from 7-8% in China last year will be increased to 30%.
Do you think the goal they have said can be achived? Let us know in the comment section below!