IDC Research: Xiaomi Equals Samsung’s Market Share in India

by Anvinraj Valiyathara 0

According to the latest survey by IDC research firm, the smartphone shipments in India have significantly increased to 39 million units in the third quarter of this year mainly due to the pre-Diwali sales. For the first time ever in a quarter, India accounts for 10 percent of the global smartphone shipments. Also, Xiaomi now possesses the same market share as Samsung in the country.

More than 80 million smartphone shipments were recorded in Q3 2017. IDC claims that there has been rise of 40 percent in smartphone shipments in comparison to the previous quarter. When compared to Q3 2016, the smartphone shipments have grown by 21 percent.

When it comes to top five smartphone vendors in India, Samsung and Xiaomi are now tied at first position with each having a market share of 23.5 percent. The research firm adds that it is because of the aggressive pricing strategy that Xiaomi has adopted, it has managed to sell plenty of devices online.

IDC Q3 2017 Shipments, Market Share

By shipping 4 million units in Q3 2017, the Redmi Note 4 remains as the best-selling smartphone in the country. Also, the shipments of Xiaomi devices have increased by twofold as the company is also generating revenue through offline partners and Mi stores. A recent report by Counterpoint has cited that the Redmi Note 4, Redmi 4 and Redmi 4A are the three top selling smartphones in India in Q3 this year.

Samsung that has a market share of 23.5 in India attained 39 percent sequential growth QoQ and 23 percent YoY. The top selling smartphones for Samsung in Q3 2017 are Galaxy J2, Galaxy J7 Nxt and Galaxy J7 Max.

Lenovo (including Motorola) has regained the third sport after two quarters. In comparison to Q2 2017, the Chinese firm has managed to increase its third quarter shipments by 83 percent. In Q3 2017, it held a market share of 9 percent.

Vivo had an impressive second quarter this year, but since its shipments have decreased it has now slipped to fourth position with a market share of 8.5 percent. With the arrival of new smartphones like Vivo V7+ and Vivo Y69, the company is now regaining lost ground since September.

In Q317, OPPO had its biggest sell-in quarter in the country as shipments grew by 40 percent sequentially and 81 percent in comparison to Q3 2016. It held a market share of 7.9 percent.

Will Xiaomi’s market share surpass Samsung in Q4 2017 in India? Share us your views by commenting below.


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