Huawei’s Honor sub-brand has always prided itself as an online only brand. However, that has changed as they have now opened a brick and mortar store in Myanmar.The Myanmar Honor Store is its first international walk-in store.
CEO of Honor, George Zhao, who was at the official opening said the store opening is an important milestone for the brand in the Southeast Asian Market. He also announced four new Honor smartphones in the country. They are the Honor 7X, Honor V9 Play/Honor 6C Pro, Honor 6X, and Honor Play 6.
You may be wondering why none of the high-end Honor phones weren’t announced. The explanation provided is that Myanmar is still a developing smartphone market in Southeast Asia and average income is not high, so high-priced Honor phones won’t do well.
It is not surprising that Honor is including an offline presence into its plans. While millennials generally do their shopping online, regular brick and mortar stores are also pretty important for a hands-on experience with devices as well as after-sales services. Xiaomi is one brand that has also moved from being an online-only store to setting up brick and mortar stores.
The new Honor store will not only sell devices and provide after-sales services but will also serve as a hangout spot for young Honor fans.
Honor plans to open more stores across the world as it moves towards its goal of being one of the world’s top five mobile brands by 2020. It also plans to grow its presence in markets like France, Spain, Italy, and Russia.