Yu Chengdong (also known as Richard Yu) used to serve Huawei as the CEO of its Consumer Business Group. According to reports, he is now stepping down as the Chairman, while He Gang, the consumer business group’s chief operating officer takes Yu’s role.

The point is to let Yu better focus on the automobile solutions business

Yu Chengdong has been the CEO of Huawei’s Consumer BU since 2012. It also includes the company’s smartphone business. Reportedly, Richard Yu remains the chairman of the company’s smart car solutions business as before. The business division intends to become an independent company in the future, according to a person familiar with the matter. Nonetheless, neither Huawei nor Yu Chengdong commented on the change in role inside the company.

According to reports, the Chinese giant never had a Chairman for its consumer business unit. So, Richard Yu will be the first. He will now take care of more parts of the business unit including smart car solutions. The company has been focusing on smart car solutions lately and according to sources inside the company, the point is to let Yu better focus on the automobile solutions business over the smartphone business.

This could be similar to the recent shift in roles inside Xiaomi, where the CEO Lei Jun started focusing on the EV business while others took care of the company’s smartphone and other businesses.

Yu Chengdong has been helping out Huawei since 1993 and the company has seen many developments including the the relatively recent US sanctions under his leadership. However, the company is quickly regaining its position in the country.

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