A revised report from Counterpoint Research has revealed that HMD Global Oy sold over 4 million smartphones in the last quarter of 2017.
The figure which is actually 4.4 million puts Nokia at the 11th spot in the top smartphone companies with a market share of 1%. It also means that Nokia sold more phones in that quarter than a lot more other brands. Below is a list of manufacturers that sold less devices than HMD:
HMD Global also set some records with the Nokia brand in the last quarter. For example, it was the No.1 phone brand (smartphone and feature phone) in Vietnam and many Middle Eastern markets. It was also the 3rd smartphone brand in the the UK and among the top 5 in Russia.
According to Neil Shah who is a partner at Counterpoint Research and who revealed the stats in a Twitter thread, HMD also increased Nokia’s share of the feature phone market to 15% making it the No.1 feature phone brand globally. Combine that with its 1% share of the smartphone market and Nokia clinches a 5% mobile phone share and lands at No. 6 globally.
HMD Global Oy has done well with the Nokia brand within a year but there is still more to be done especially in the smartphone segment. Neil Shah suggests a focus in places like Asia, Europe and MEA in 2018. He also advises they come up with a more-focused strategy for Latin America in H2 2018 and H1 2019 so as to challenge Motorola and Samsung