While its Chinese counterparts are having issues in North America, Xiaomi has focused on Europe and that seems to have paid off. The manufacturer has officially entered the UK and has partnered with one of the biggest network providers there.
Xiaomi signed a deal with CK Hutchinson Holdings who own Three, the British telecoms and internet service provider. This means those who live in the UK can purchase their Xiaomi devices from the carrier network. Their phones will also be available in other countries like Austria, Sweden, Denmark, Ireland, Italy where the network operator is present.
In an official statement from the provider’s chief digital officer Tom Malleschitz to Engadget, he said “We have been watching Xiaomi’s success from afar and are impressed with the huge range of connected devices that they currently offer. This partnership provides us with another leading brand in our smartphone range and also opens the door for innovative new connected products that we can provide to Three customers in the future. So watch this space!”.
There is no info yet on the phones that will be sold in Europe, but it is reported that other Xiaomi devices will also be sold in A.S. Watson’s retail locations around Europe.
Xiaomi has also entered into the Czech Republic as the unreleased Redmi S2 was seen in its new Mi Store in the country last week.